SCORE Seminar: Product Positioning and the Management of Brand Identity
SCORE SEMINAR:
Product Positioning and Managing your Brand
Presented by Dr. Richard Heines from the University of South Carolina - Aiken.
This workshop will discuss:
- Differentiation and Positioning
- The working parts of a Strategy Canvas and how they apply to your business
- What goes into picking a good brand name
- The effect of color in your brand name or logo
Date and Time
Wednesday May 17, 2017
10:00 AM - 12:00 PM EDT
Wednesday, May 17th
10:00 AM to 12:00 PM
Location
Southern Wesleyan University
Business Technology Center
802 East Martintown Rd
Classroom #10
North Augusta, SC 29841
Fees/Admission
FREE
Contact Information
Larry McHale at (803) 279-2323
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